Description
The Bijo concept store unearths Japanese beauty brands that perfectly illustrate the inherent concept of Jbeauty.
On the one hand, they are rooted in the ancestral tradition of Japanese beauty by drawing inspiration from century-old or even thousand-year-old practices such as layering, self-massage and herbal medicine.
On the other hand, they redouble their ingenuity to satisfy an ever more demanding public by embellishing their skincare and beauty tools with innovative ingredients and techniques sourced from the four corners of the world.